Consumer
RealTruck
Ann Arbor, Michigan
FOUNDED in 2007, RealTruck (formerly known as Truck Hero) is a market leader in providing a wide range of functional aftermarket accessories that enhance customers’ use of their pickup trucks and jeeps.
truck-hero.com
Fund |
Original Investment |
Status |
|---|---|---|
| CCMP III | 2017 | Realized |
| CCMP III CV | 2022 | Current |
Partnered with founder-led management team to drive growth through continued product innovation, expansion of e-commerce sites and accretive acquisitions
Growth Plan
Continued product innovation
Grow e-commerce sites
Operational excellence
Accretive acquisitions
